OFF LEASH — BRAND & PRESS KIT
=============================

Thanks for writing about / sharing Off Leash. Everything in this folder is
free to use in articles, posts, and listings about the app. Please don't
alter the logo or pass the app off as your own product.

Online version: https://www.off-leash.dog/brand


FACT SHEET
----------
Name:       Off Leash
Tagline:    Find your pack's next adventure.
What it is: Off Leash maps every off-leash dog park, shows who's checked in
            right now, and helps your dog find their pack.
Platform:   iOS — free
Markets:    Canada & the USA (launching in Vancouver)
Website:    https://www.off-leash.dog
App Store:  https://apps.apple.com/app/id6760090214
Made by:    A solo indie developer and dog owner. Not a startup play — a
            passion project. No ads, no data selling.
Contact:    support@off-leash.dog


WHAT'S INCLUDED
---------------
logo/
  wordmark-dark.svg     Paw + "Off Leash" lockup — for light backgrounds
  wordmark-light.svg    Paw + "Off Leash" lockup — for dark backgrounds
  paw-black.svg         Paw mark only — black
  paw-white.svg         Paw mark only — white (for dark backgrounds)
  paw-green.svg         Paw mark only — Off Leash green (#448B44)

icon/
  icon-large.png        App icon, 1024×1024
  icon.png              App icon, 256×256

social/
  badge-find-me.svg     "Find me on Off Leash" badge
  sticker-paw.svg       Round paw sticker
  sticker-wordmark.svg  Round wordmark sticker

screens/                App screenshots (.webp)

app-store-badge.svg     Apple "Download on the App Store" badge


USAGE GUIDELINES
----------------
- Keep clear space around the logo equal to the height of the paw.
- Don't recolor, stretch, rotate, add effects to, or outline the logo.
- Use the light logo on dark backgrounds and the dark logo on light ones.
- Brand color is Off Leash green: #448B44. Ink/black: #000000.
- Brand typeface is Inter (the wordmark is set in Inter ExtraBold).
- The "Download on the App Store" badge is Apple's. Use it unmodified, with
  clear space of at least 1/10 its height, per Apple's marketing guidelines:
  https://developer.apple.com/app-store/marketing/guidelines/

Questions? support@off-leash.dog
